Gone are the days that people use the huge and heavy wooden box TV in their living room. Aside from its bulky and heavy weight, it’s cord cables and antennas are such a nightmare to remember.

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Sony explains the 4K HDR comparison

Thank God everyone now can watched with ease and peacefully, without sacrificing to hold your antennas and cord cables of your TVs.

Leading consumer electronic brand Sony is changing the landscape of Television scene with the debut of its latest lineup of innovative Televisions that features 4K HDR (High Dynamic Range).

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The Japanese firm believes and understands that more than a good viewing experience, a television should also have the aesthetics to fit any environment. This is why the new BRAVIA televisions are designed with sleek lines and elegant slim displays to complement one’s home interior.

In his opening remarks with the press, Nobuyoshi Otake, President and Managing Director of Sony Philippines, said, “We at Sony are taking the next big step by providing a viewing experience that goes beyond just the screen—we’re pursuing more realistic and immersive visuals by merging our superb 4K picture clarity technology with HDR.”

“We continue to make an impact on our customers by creating products that truly matter; and with the latest range of 4K HDR TVs operated by the Android OS, we provide a more captivating visual experience for them,” said Otake.

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During the event, Sony showcase a number of showrooms designed by lifestyle store Heima to fit various lifestyles—from a bachelor’s pad to homes for young families, professionals and businessmen.

According to Sony, the 4K HDR TV series ranges in screen size from 55-inch to 75-inch class, while the new HD TVs will come in multiple screen size options from 32-inch to 55-inch class. The complete lineup of 4K HDR TVs will be available next month while the Full HD model TVs will be available starting May.

65-inch X8500D
65-inch X8500D

The new BRAVIA series is designed to make each TV set the ideal piece for any room.  The lineup of BRAVIA TVs (4K Models: X9300D and X8500D) can run on the Google Android TV system that allows live TV broadcasting and internet video services, along with enhanced content navigation and voice search. This latest Android TV operating system provides a more intuitive user interface with various entertainment options.

48-inches W650D
48-inches W650D

The new BRAVIA Full HD lineup also feature X-Protection PRO that enhances the Sony TV’s durability with protection features to guard against dust, lightning, surge and humidity.

2016 BRAVIA 4K LCD Line-up:

X9300D Series 4K HDR TV (The 55-inch is priced at P155,599 while the 65-inch at P222,299; X8500D Series 4K HDR TV (The 55-inch X500D is priced at P99,999; 65-inch at P166,699; and 75-inch at P277,799).