Like any car manufacturer in the PH, Isuzu is also starting the year with a bang after setting a record breaking milestone in December with total of 2,965 units sold during the month.
According to the report submitted by the Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association, the company also posted its best annual performance in 2016 with deliveries of 27,361 vehicles in its dealerships.
On its data recorded by CAMPI, Isuzu vehicle sales in December collected 25.4-percent higher than the 2,365-unit tally recorded for the same month in 2015, while the company’s total output for the entire 2016 up by 21.2-percent spike over the 22,581 units.
In a press statement, Isuzu Philippines Corporation President Hajime Koso, said, “Isuzu Philippines Corporation’s record sales performance in 2016 is clearly a benefit coming from a strong domestic economy that inspired consumer confidence and spending. It also mirrors the continued uptick of the entire local automotive industry, which is also enjoying unprecedented results.”
Koso explained, “The introduction of changes to models and the sustained promotional and marketing campaigns have all helped in driving customer interest toward the Isuzu brand last year. A strong network of dealerships, as well as excellent after-sales services, also contributed in ensuring that Isuzu was able to maintain its upward trajectory.”
The company also reveals that majority of its sales increase last year were contributed by trucks and buses, which posted at 1,716 units registered a significant 219-percent leap over the segment’s 2015 tally. Plus the result of distribution of the upgraded D-Max pickup that carry-over its sales increase latter part of 2016 at 27.3-percent.
Despite of clamor of some motorists on coming out with new vehicles on its stable, Isuzu PH still believes in the right formula of sticking to its best vehicles such as the Crosswind, the D-Max, and the mu-X.
Although, Koso mentioned to us in a exclusive interview that the company wanted to balance its business core by focusing on LCV (Light Commercial Vehicles) segment with 75-percent market share and CV (Commercial vehicles) segment at 25-percent market.