For the past 2 years, the trucks and buses segment of Japanese car brand Isuzu had grown exponentially with 13-percent sales increase in the medium and heavy-duty trucks category.  According to Chamber of Automotive Manufacturers of the Philippines, Inc (CAMPI), the Commercial Vehicle category already reached 33-percent increase (62,075 units sold) on the first quarter alone. The exponential growth, however, pushes Isuzu PH to unveiled another stunning truck fest display at their recently concluded 2017 Isuzu Truck Fest held at the SMX Convention Center in Pasay City. The company focuses on its best core values—dependability, durability and reliability.

Isuzu showcased Truck Fest includes 12-trucks lineup—two (2) units each Isuzu NHR with flexi truck 10 x 10 body and FVM with Fruehaf wing van. These are specially built by IPC’s trusted body builders Kyoei Kogyo Philippines Corp. (KPC) and Centro Manufacturing Corporation.

Completing the light-duty truck line-up were the Isuzu NHR with iVAN body option, NHR jeepney prototype, NPR dropside, NPR aluminum van and NQR Garbage Compactor. For the medium to heavy-duty segment, IPC displayed the FVM with crane, CYZ51 dump truck and EXZ51 tractor head. Adding more diversity to the show are the two (2) units of Isuzu mu-X Black Series and Isuzu D-Max X-Series.

Hajime Koso, President of IPC, said, “The key to our success is not on the sale of our trucks, it’s on the full service that comes with every purchase. With every truck purchase, we provide product orientations, driver’s training and even a professional analysis on fuel consumption and actual vehicle operation.”

“A truck is probably one of the most valued investments for a company, which is why aside from providing quality products, Isuzu guarantees availability of parts and reliable service,” explained Koso.