Sixteen years ago Hyundai made history by bringing the brand in the local automotive market. It was one of the biggest news that we’ve seen in the history of PH automotive.

From its humble beginnings in 2001 with only four dealerships and one product of choice—the Hyundai Starex—Hyundai has grown by leaps and bounds with a nationwide 36 dealerships (24 of which are certified Hyundai Elite dealers) and a dedicated 2,000-strong workforce to meet the motoring lifestyle needs of the Filipino market.

Through Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country, the company rapidly become one of the distinguished market leaders in the PH automotive industry today.

Last March 30, marks another history in its book as HARI launched its first-ever Hyundai Assembly Center (HAC) located at the Laguna Technopark in Sta. Rosa, Laguna.

Fe Perez-Agudo, HARI President and CEO, opened the doors of this new venture to executives of Hyundai Motor Company (HMC) of South Korea, directors of the HARI board, and loyal dealers network.

Seamless production and expert workmanship are the hallmarks of the assembly plant, where over a hundred technical experts manning cutting-edge equipment ensure the production of vehicles that conform to the highest quality standards.

The opening of Hyundai’s new car assembly is expected to boost growth in the economy of the country.

“We take quality and excellence seriously at Hyundai. And it could not be more evident than in our operations at the Hyundai Assembly Center, where quality and excellence are a standard by which all workmanship is shaped,” said Agudo. This is how we are able to guarantee seamless methods, efficient service, and products of superior value—the very things that every Filipino deserves,” she narrates.

During the launch, Hyundai rolls out impressive fleet of Hyundai Eon and H350—two vehicles that are currently assembled locally in the country.

With the opening of the HAC, HARI affords Filipino consumers better access to their models of choice, while generating jobs and promoting skill enhancement.

The new assembly plant will further elevate and increase in passenger car and commercial vehicle sales and boost the growth of the automotive industry in the ASEAN region.