JAMA to hold 45th Tokyo Motor Show 

The Japan Automobile Manufacturers Association, Inc (JAMA)the organizer of Tokyo Motor Showhas announced that it will gears up its preparation for the much-awaited 2017 Tokyo Motor Show from October 27 to November 5.

With its theme “Beyond the Motor,” the event focuses on the broadly extended functional value and enjoyment of automobiles, attracting and integrating globally leading-edge knowledge and transcending industry borders to spawn new innovation and business.

The show will also offer innovative “hands-on” features that expand the direct-experience factor with advanced technologies including cutting-edge virtual reality, and conference events that brings together key figures in the development of next-generation mobility from different sectors.

A total 14 manufacturers (15 brands from Japan) and 13 manufacturers (19 from overseas) will gather at Tokyo Big Sight in Ariake Koto-ku, Tokyo to witnessed a comprehensive show that includes passenger cars, commercial vehicles, motorcycles, and aftermarket products.

Swedish luxury car manufacturer Volvo will return in the passenger car category along Harley-Davidson in the motorcycle category, while the commercial vehicle maker Scania will make it debut in the exhibit. The Tokyo Big Sight is expected to increase this year with the addition of East Halls 7 and 8.

NEW SIGNATURE EVENT

Meanwhile, JAMA will hold organizer-themed exhibit “TOKYO CONNECTED LAB 2017” as a new signature event of the Tokyo Motor Show. According to JAMA, 3 hands-on programs will provide for customers perspective for better experience of future of mobility. The 360-degree visual projection space, the VR exhibit using a network-type VR system, and talk events where business and trend leaders from auto industry are present to discuss with visitors the future mobility society.

Significant changes are taking place in the situation surrounding the automobile industry. Innovative technologies are emerging in rapid succession, and relationships between people and motor vehicles are diversifying. The Tokyo Motor Show will evolve as well, to become a more influential event playing a notably relevant role in next-generation mobility.

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