If we talked about the largest and most established motoring car show in the Middle East that connects global automotive industry across Middle East and North Africa and South Asia regions, we can simply think of one event: The Dubai International Motor Show.
Last November 14, car enthusiasts and aficionados gears up at Dubai World Trade Centre (DWTC) to witnessed the unveiling of 2017 Dubai International Motor Show.
Now on its 14th year and held every 2 years, the 5-day event has attracted more than 150 automotive manufacturers from every corner of the world, and expected to surpass the 18 global and 139 regional launches seen at the previous event in 2015.
Among the crowd favorites are UAE-based supercar manufacturer Devel, which unveil a production version of the Devel Sixteen, four years after the 5,000-brake horse power prototype debuted at the 12th Dubai International Motor Show.
This year’s Dubai International Motor Show also specialized sectors for two-wheels, which will house a mammoth TT Custom Choppers stand; Tuning and Accessories; and Luxury Lifestyle; while the likes of Prato and Rimal makes noise in the dedicated Supercar Zone.
Added highlights include the Future Car Tech Zone, featuring Ignition Live in association with Motoring Middle East – a dedicated forum where global automotive leaders deliver insights into technologies shaping the industry, host seminars on off-roading and offer tips on how to be a car star on social media.
With the Dubai mega show’s enduring status as a major automotive showcase for the international industry, giant North American manufacturers are also predicting a prosperous event.
The interactive family-focused event also features motoring simulators for children and adults and, for the first time ever in the show’s history, a test drive area at Za’abeel Hall 3 where visitors can register to test out selected models on a designated route around DWTC. Popular car brands such Toyota, Jaguar Land Rover and Nissan stages interactive, brand-themed outdoor experience for visitors. While the “Touch the Truck” competition in association with Wheels magazine challenges visitors to keep their hands on a truck while being distracted, with the last person with their hands on the truck winning the vehicle outright.
According to Trixie LohMirmand, Senior Vice President for Exhibitions and Events Management of Dubai World Trade Centre, “The international automotive industry has its gaze firmly fixed on the Middle East because the region’s affinity with motoring and consumers’ enduring preference to regularly upgrade to the latest model ensures a good sales market.”
“The 14th Dubai International Motor Show represents the perfect platform for major manufacturers and automotive suppliers to connect with thousands of potential buyers from across the UAE, wider GCC and beyond. It is testament to the strength and reputation of the show that the world’s major automotive players are coming back again; they can see the potential in this region as a timely counter to the generally cautious weather vane in other markets,” adds LohMirmand.
The 2017 Dubai International Motor Show is open from November 14 to 18.