According to Motorcycle Development Program Participants Association (MDPPA), the country’s premier group of motorcycle manufacturers, said the local industry is optimistic that motorcycle sales will remain strong despite the negative issues affecting the industry, including the rising number of road crashes linked to motorcycle use. The group cited that projected sales will hit 2 million units by 2022 on the back of strong demand.
The two-wheel sector posted an all-time high of 18-percent sales growth last year at 202,098 units compared with 170,979 units in 2016, due to continues upward trend of motorcycle users. This trend is described as the preference of consumers, in particular millennials, to do activities such as working, entertaining and relaxing at home rather than outside.
Anytime, anywhere internet connection is feeding the trend even further, with more people now finding it productive to complete tasks, even shopping, from the comfort of their own homes.
This home-focused trend is shaping not just individual behavior but the business environment as well. Many businesses are modifying their service platform or strategy to adapt to the trend. With online shopping growing traction, more products from food, fashion items to tech gadgets and even medicines and grocery items are ordered over the internet and delivered to customers’ homes.
“More people are opting to spend more time at home. If they shop or run an errand, they do so straight from the house. As a result of this ‘in-home-staying’ lifestyle, we see an increasing demand for online shopping and grocery delivery, which then fuels demand for motorcycles as a delivery transport option,” the group explained.
As more businesses expand their delivery services, demand for motorcycles is expected to rise further. MDPPA assures they can meet the growing demand, particularly of small and medium enterprises. According to the group, its members are ready to take on the production challenges as they already have facilities capable of meeting the needs of a larger market.
Aside from being a cost-efficient delivery vehicle, MDPPA also sees motorcycles as a better transportation alternative to cars. With the worsening traffic congestion in major cities such as Metro Manila, commuters regard motorcycles as a faster mode of transport that allows them to navigate congested streets and reach their destinations with less time. The passage of the Comprehensive Tax Reform Bill will adjust the excise tax on automobiles and will definitely increase their cost. This, in return, makes motorcycles more affordable than cars.
Personal-use motorcycles are adopted by millennials and skilled workers who view them as the most-practical and affordable vehicle for getting to their destination faster. These feature sleek and trendy designs that cater to young users besides offering better mobility at a more affordable price.
Motorcycles with automatic transmission (AT) are popular among new users because of their ease of use. AT motorcycles, sales of which registered the biggest growth during the first half of last year, offer convenience and increased functionality.
MDPPA is aware that the growing demand comes with increasing challenges. The group continues to push for road safety and remains firm in collaborating with the government and the general public. Among its programs are the “Helmets Save Lives” campaign and the seminars for riders, elementary pupils and high school students nationwide.
The group also stays updated about motorcycle road accidents in various parts of the country and sees the urgent need to educate the public more about road safety and ensure riders stay safe when heading home to their family every day. The Association remains steadfast in its goal of educating the public about road safety practices. It will be holding more seminars and training for the riding community and will continue with its life-saving sticker campaign.