Since its pioneering launch of livestream shopping in the Philippines in 2019, Shoppertainment Live Inc. has led the charge in the content-commerce revolution. In just five years, the company has empowered over 500 local and multinational brands, delivering dynamic and high-converting live commerce experiences.
As a platform-agnostic enabler, Shoppertainment Live has demonstrated its ability to scale livestream operations effortlessly across major e-commerce and social media platforms such as Shopee, Lazada, TikTok, D2C websites, and most recently, YouTube Shopping. The company is also collaborating with Meta to expand live commerce on Facebook and Instagram.
From overcoming early hurdles in convincing brands to embrace livestream shopping, to scaling rapidly during the pandemic and competing on both local and global fronts, Shoppertainment Live has consistently exemplified agility, foresight, and innovation. These qualities culminated in a landmark 2024—its most successful year yet—marked by sustained profitability, industry leadership, and operational resilience.
A Visionary Board to Shape the Future of Content-Commerce. This milestone also ushers in a newly formed board composed of distinguished leaders from digital advertising, media, e-commerce, gaming, entertainment, influencer marketing, retail, and human resources. Their diverse expertise reflects Shoppertainment Live’s integrated, future-focused approach as it continues to redefine the livestream shopping experience in the Philippines and beyond.
The newly formed Board of Shoppertainment Live Inc. is composed of visionary leaders from across a wide range of industries. Leading the company are Hiyasmin Neri-Soyao, CEO and Co-Founder, and Patricio Soyao, CSO and Co-Founder of Shoppertainment Live Inc., who also serves as President of Future First Talents Inc., a firm specializing in HR and executive search. Joining them is Lawrence Lee, Chief Broadcast Officer and Managing Director of the company.
Adding e-commerce expertise to the board is Steve Sy, President and CEO of Great Deals E-Commerce Corp., while Ace Gapuz, President and CEO of Blogapalooza Inc., brings deep experience in influencer marketing. Other members include Saymour Go, Director of Manila Kleanfuel Corp.; Serafin Cu, President of EWealth Universal Marketing Corp.; and Justin Francisco, Board Member of Great Deals E-Commerce Corp.
Representing Sigma Venture Corp., the strategic investor, are Ronald Robins, President and CEO of Mineski International, and Andre Uy, President and CEO of SportsPlus—both prominent figures in the gaming and entertainment sectors. They are joined by Stephen Chua, Managing Partner of GolfX Sports Hub, and Marito De Jesus, General Manager of Sigma Ventures Holdings Corporation. Notably, both Robins and Sy are members of the globally recognized Endeavor Network, which supports high-impact entrepreneurs around the world.
Shoppertainment Live Inc. takes a significant step toward regional growth through a strategic partnership with Sigma Venture Corp. This collaboration extends beyond capital investment—it brings together a network of visionary entrepreneurs, strategic advisors, and regional expertise to accelerate the company’s expansion across Southeast Asia.
“This partnership is more than a financial milestone—it’s a shared vision for the future of digital retail,” said Hiyasmin Neri-Soyao, CEO and Co-Founder of Shoppertainment Live. “With Sigma Ventures, we’re confident in scaling our innovations and deepening our impact across the region.”
Neri-Soyao, once a host on a home shopping network, has emerged as a leading figure in live commerce. Her journey from broadcast to boardroom reflects the company’s core values—authenticity, agility, and ambition. As a woman-led startup now backed by top-tier business leaders, Shoppertainment Live stands as a testament to the power of inclusive and visionary leadership in tech.
As the company looks ahead, it remains focused on enhancing its core livestream commerce services while expanding into new initiatives in product development, distribution, and international expansion. United by a pioneering spirit and strengthened by strategic capital, Shoppertainment Live is poised to lead the next chapter in content-driven commerce.