The luxury vehicle segment has traditionally been dominated by prestigious European marques such as Audi, Bentley, BMW, Mercedes-Benz, Range Rover, and Rolls-Royce. These brands are known for their heritage, engineering excellence, and cutting-edge technologies that deliver superior performance, comfort, safety, and refinement.
But a new contender has entered the global stage—AITO, a premium automotive brand that has recently outpaced legacy names in China’s competitive New Energy Vehicle (NEV) market. According to a Bloomberg News report dated May 19, 2025, the AITO M9 has emerged as a segment leader in 2024, overtaking BMW and Mercedes-Benz in premium NEV sales. This milestone highlights the M9’s exceptional appeal to China’s highly discerning consumers, who demand the latest in innovation, design, and electric performance.
A New Era for Luxury Car Buyers
China’s automotive landscape is now considered one of the most demanding in the world, with consumers prioritizing smart technology, performance, and value. As the flagship model born from Huawei’s intelligent vehicle partnership, the AITO M9 sets a new benchmark in the luxury SUV category, shaped by the expertise of over 3,000 engineers. Its market dominance reflects its ability to exceed the expectations of a new generation of tech-savvy, quality-conscious buyers.
Step inside the AITO M9, and the difference is immediately clear. Its futuristic interior is anchored by Huawei’s HarmonyOS smart cockpit system, offering a panoramic triple-screen display, intelligent voice command integration, and seamless connectivity. Navigation, entertainment, and driver-assist features work in harmony to deliver a luxurious yet intuitive driving experience. The AITO M9 dares to ask: Why pay more for less?—especially when compared to pricier legacy brands that often fall short in smart tech integration.
The AITO M9 Lands in the Philippines
Now officially available in the Philippines, the AITO M9 arrives through exclusive distributor QSJ Motors Philippines Inc., marking the beginning of a new era in luxury mobility. As a flagship SUV that has captured global attention, the M9 represents the future of premium driving—smarter, more advanced, and crafted for those ready to embrace next-generation innovation.
“The AITO M9’s overwhelming reception in China signals a shift in luxury buyer preferences toward intelligent, high-performance NEVs,” said Jona Chiang, Marketing Director of QSJ Motors-AITO Philippines. “Chinese consumers know exactly what they want, and their embrace of the M9 speaks volumes about its world-class technology, ride comfort, and elevated driving experience. Filipino NEV enthusiasts can now discover this benchmark SUV for themselves.”
Global Recognition, Local Impact
Bloomberg’s report not only affirms AITO’s rise against long-standing luxury carmakers, but also solidifies its position as a global force in premium automotive design and innovation. The M9 is ideal for drivers who value sustainability, tech-forward features, and refined performance as part of a lifestyle statement. This vehicle isn’t just a step forward—it’s a leap into the future of luxury.
Equipped with advanced autonomous driving capabilities, a richly appointed cabin, and best-in-class range-extending electric powertrain efficiency, the AITO M9 redefines what a premium SUV can be. Its runaway success in China—the world’s largest NEV market—positions AITO as a brand ready to lead the next wave of luxury mobility across the globe.
Experience the AITO M9 today at the AITO EDSA Test Drive Center, located at the Ground Floor, Primex Tower, corner of Connecticut and EDSA, San Juan, Metro Manila.For more information, visit https://www.aito.ph/aitom9