German car brand Volkswagen, in partnership with The Laus Group of Companies, officially opens its sixth dealership in Central Luzon (Pampanga) to strengthened its brand presence in the country.
The dealership, which is located along McArthur Highway, is expected to push the Volkswagen brand more aggressively in Central and Northern Luzon, two fast-rising automotive markets that have shown strong demand for the premium segments the German marquee is identified with.
Meanwhile, the Laus Group of Companies, which was headed by its Chairman Levy P. Laus, started the business in 1978 and now has an extensive automotive network from Metro Manila, Central and Northern Luzon built upon its nearly 40 years of existence.
The dealership in Pampanga will becomes Volkswagen’s first in Central Luzon. After launching the brand 3 years ago, under Ayala Corporation, the company now spearheads first five dealerships in the country. This includes BGC in Taguig City; Quezon Avenue in Quezon City; Sheridan in Mandaluyong City; Molito in Alabang, Muntinlupa; and Cebu City.
JP Orbeta, President and CEO of Volkswagen Philippines, said, “We are honor and excited to forge this partnership. Together with our initial Volkswagen network of five Ayala-owned dealerships, Volkswagen Pampanga will play a crucial role in Volkswagen’s nationwide expansion, and will bring us conveniently closer to where our loyal clients and new customers are.”
I know for a fact that our Kapampangan friends love good food, and some of the most iconic and tastiest recipes in the Philippines come from this province. Now, Volkswagen Philippines and the Laus Group are happy to serve in Pampanga and I assure you, once you get a taste of driving a Volkswagen car, you will come back to us again and again,” added Orbeta.