To further strengthen its dealership in the East, Suzuki Philippines (SPH) has formally inaugurates Suzuki Auto Taytay under the management of ETNA Motors, Inc.
Strategically located along the Manila East Road, Barangay San Juan in Taytay Rizal, Suzuki Auto Taytay brings well-loved Suzuki vehicles and services more accessible to drivers and residents in the area.
Initially a 1S satellite showroom in SM Taytay handling only sales, the new 3S dealership now serves as a one-stop shop that also offers spare parts and service.
Shuzo Hoshikura, SPH Vice President and General Manager for Automobile, said, “We at Suzuki Philippines are grateful for the continued success we have been reaping these past years. All these are because of the constant support of our beloved customers and partners. As said before, SPH will be more assertive in reinforcing our market presence, especially outside Metro Manila, to reach more Filipino motorists across the Philippines. We will continue to exhaust all strategies and resources to be able to deliver to our valued customers only the best-quality products and services.”
The new dealership features the first ever built-in café to provide customers with a place to relax or eat while they wait for their purchased Suzuki unit or for the vehicle to be serviced. The kiddie corner, which is present in all Suzuki dealerships, is likewise available. These deviations from traditional dealership setups are part of Suzuki’s efforts to provide clients with the best customer service and experience.
Meanwhile, Anthony N. Cheng, President of the ETNA Motors, Inc. and Mt. Sinai Motors Corp., which manages the Suzuki Auto Taytay, is optimistic for the dealership. “Since we started our operations middle of last year, Suzuki Auto Taytay has been performing well. Its location is a great factor, especially as more investors and traders move to Taytay, partly in response to the gradual shift in the city from agricultural to commercial and industrial. As such, we expect to maintain, if not improve, the performance of the dealership going forward.”