South Korea Tech Giant LG has finally launched its new flagship premium smartphone—the LG G7 ThinQ.

The G7 ThinQ comes with a Super Bright 6.1-inch display that, at 1000nit brighter than any other mobile phone screen. This, along with the phone’s AI-powered operational and creative features, a Quad DAC feature that provides distortion-free sound, and a hardworking camera, offers consumers a better user experience all around.

It has a Hotkey—a button on the side of the phone that activates Google Assistant with one tap. Holding down the button will allow for instant conversations with Google Assistant, and will allow the user to search the internet, open applications and remotely use the phone on voice command (LG has worked with Google to come up 32 new Google Assistant commands). The G7 ThinQ also sports Super Far Field Voice Recognition, which allows it to hear commands for Google Assistant up to five meters away.

During the launch, LG invited gadget website Yugatech’s founder, Abe Olandres, to explain how the G7 ThinQ’s AI-powered features can provide beneficial advantages to everyday life.

To fully display how the G7 ThinQ delivers the ultimate camera experience in a smartphone, LG commissioned a short video from up and coming director Mikhail Red, whose latest film Birdshot won the Asian Future Best Film Award at the Tokyo International Film Festival, and was the first Filipino full-feature film to be included in Netflix’s inventory.

The video not only demonstrates Mikhael’s skill and dexterity as a director and photographer, but showcases how the LG G7 ThinQ’s camera delivers a higher range of details, more vivid colors and striking luminance when capturing both moving and still subjects. Mikhail’s video also demonstrated how the LG G7 ThinQ  enables the Super Bright Camera feature in a low-light setting, resulting in clearer, more focused images, or how the camera supports depth-of-field Bokeh effects with a Super Wide Angle feature.

Superior sound is also another G7 ThinQ boast. The flagship smartphone has a Boombox Speaker that, as demonstrated in the launch, increases the base sound level by more than 6dB with twice the amount of bass.

The new LG G7 ThinQ is priced at P42,990.