German Tuning Company HOFELE is making a noise in the aftermarket world after taking over as the authorized contractual partner of Daimler AG for the conversion of Mercedes-Benz S-Class and Maybach S600.

The company, which has over 30 years of experience in designs and tuning products of German premium brands, focus on refining both models with accents and extensive conversion from emblems and new 20-inch multi-spoke alloy wheels.

According to HOFELE, the first project was released after their agreement with the GLS and G-Class SUVs.

For the S-Class and Maybach, the Mercedes star has to replaced by Hofele “H” emblem, making it visible in front fascia. There’s also chrome panels for the window frames, tailpipe trims, air intakes in the front bumpers, and high quality interiors which are present in both vehicles.

Here’s the new HOFELE based on the Maybach:

The HOFELE family has a history in automotive design and engineering and a connection to the Mercedes-Benz brand for over 100 years when the current generation Michael & Martin HOFELE’s grandfather was an apprentice with Mr. Carl Benz at Benz & Co.

HOFELE’s design philosophy is based on “Elegant, Sophisticated with a tough of Sportiness”. Rather than following the trend of some of the other companies modifying Mercedes-Benz vehicles which push the boundaries with large amounts of carbon and aerodynamic add-on’s HOFELE’s designs focus is on discrete individualism. The owner of a HOFELE wants the Mercedes-Benz brand experience with a little bit of extra exclusivity.

We’ve seen the HOFELE based on a standard Mercedes-Benz GLS400 that looks like a “Special Edition” GLS 63 AMG with its high quality Maybach style leather interior and many other exclusive HOFELE features, the total HOFELE package is made up of a number of styling elements and enhancements that are included with a very high level of attention to detail that they really do add to the feeling and look of an ultra-premium brand.

The concept demonstrates that HOFELE is committed to building the brand to enhance the whole range of passenger cars available from Mercedes-Benz. We are also informed that HOFELE are now working on the C & E-Class models and we hope to see details of these very soon.

HOFELE is now actively building an internationally respected brand with a dealer network to cover Europe, The Middle East and China.