Leading Commercial Vehicle Manufacturer Isuzu has partnered with Shell Philippines to be the official fuel “Welcome Kit” of Isuzu vehicle owners. The Welcome Kits contain P600 worth of Shell fuel vouchers, and a Shell information booklet.
Moreover, the co-branded support will also be manifested in various marketing activities of Isuzu, including Isuzu 4×4 Xtreme Xperience, Isuzu Eco Run, car club events, and mall tours.
Joseph Bautista, Sales Division Head of Isuzu Philippines Corporation (IPC), said, “IPC is extremely delighted to have Shell as our official fuels partner for our numerous official activities we have lined up for next year. We hope that this becomes the start of a long-term partnership with one of the world’s foremost oil companies.”
“Hopefully this would be the start of a longer and bigger partnership with IPC, which is undoubtedly the country’s leader in diesel- powered light commercial vehicles and trucks, and aftersales services. Customers of both Isuzu and Shell will find that this partnership directly translates to an even better motoring experience,” adds Bautista.
Present during the ceremony were Isuzu Philippines Corporation President Hajime Koso;Isuzu Philippines Corporation Sales Division Head Joseph Bautista;Shell Philippines’ Country Head Cesar Romero;and Shell Philippines’ General Manager for Retail Lawrence Yam.