The local unit of Japanese car firm Isuzu Philippines Corporation is giving back on what their loyal customers deserves via “I Love Isuzu” campaign, which gathers hundreds of Isuzu vehicle owners and their families.
Held at the Carousel Court in Festival Supermall, Alabang in Muntinlupa City, the activity aims to encourage Isuzu customers to actively promote and share their experiences of Isuzu brand, and also grow as community of Isuzu owners in the country.
The “I Love Isuzu” campaign has hinged on not just Isuzu vehicles’ exceptional durability, reliability, power, performance, and fuel-efficiency, but also on the entire motoring lifestyle experience of their owners and their families and friends, the kind of lifestyle experiences that have evolved into fond memories throughout the decades.
Isuzu Philippines Corporation President Hajime Koso, in his welcome remarks, said of the “I Love Isuzu” campaign: “Isuzu vehicles are really something to take pride on. Let me tell you that, we are more than just a truck brand. Our pick-up and SUV models deliver the same outstanding performance coming from our expertise on diesel engines.”
He added, “The D-MAX has been with us for more than a decade and it has proven to provide durability and fuel-efficiency, over and over again. The mu-X, captivated the hearts of Filipino families, reaching more than 45,000 units since its launch in 2014.”
Various Isuzu clubs from mu-X Owners Club of the Philippines (mu-x OP), Team Isuzu Pilipinas (TIP) and Team Isuzu Car Enthusiasts (Team ICE), graced the event to hold their club meet-and-greet. The guests and the mall-going public were also treated to the premier of the “I Love Isuzu” AVP, as well as the launch of the “My Isuzu Story” videos, depicting heartfelt testimonials from Isuzu customers.