Korean Car Maker Hyundai is gearing towards electrification as the company announced that it would showcasing a fully-electric concept car “45” at the forthcoming IAA Frankfurt Motor Show. Inspired by looking back at the brand’s first model in the 1970s, the “45” fully electric concept car will act as a symbolic milestone for Hyundai’s future EV design.
The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s “Sensuous Sportiness” design language. “Sensuous” stands for enhanced emotional values that customers can experience through design, and “Sportiness” is determined to implement those values through innovative mobility solutions.
The Korean car company continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future.
Here’s the teaser of the new concept model to hint at the future of Hyundai Motor’s EV design courtesy of AutoGen: