The proverbial saying that “every cloud has a silver lining” is what Kia Philippines believes and hope for as the company recently holds media zoom conference that will enable motoring journos to see how Kia intends to use its “Power to Surprise” to help ease its effects on the company and its customers brought by the pandemic Covid-19.
With the vehicle sales declined by 52-percent year-on-year and financial institutions and dealerships challenged to generate volume along with the burden of fixed overhead costs, the Korean car brand sees various opportunities for growth and a way to contribute to the local economy.
While the automaker currently sits at the 10th spot in the sales rankings, some of its vehicles are seen as being in tune with the new normal way of life. The Picanto and Soluto, for instance, are perfect for daily drives and for those looking for affordable personal transport. Then there is the K2500, which is ideal for delivery and shuttle services for businesses. Kia has even taken the initiative to fit its K2500 Karga with plastic dividers to enforce physical distancing measures. The good news is—starting today up to July 31, customers can take advantage of either a low downpayment financing scheme or huge cash discounts for these models.
Meanwhile, other Kia vehicles are also offered like the Seltos, Sportage, and Sorento. Those folks who want a sensible yet stylish city car that can still hold its own on the open road can opt for the Rio Hatchback or Forte. Families will love the Grand Carnival, while the performance enthusiasts will marvel at what the Stinger has to offer.
Another positive hope that Kia announced is the opening of its four (4) dealerships—Kia Marikina, Kia Fairview, Kia Isabela, and Kia Bonifacio Global City—that will be completed by the end of 3rd quarter. This would add a total of 34 dealer network to sales and service facilities.
In a press statement, Manny Aligada, the head honcho of Kia Philippines, said,“The coronavirus and lockdown may have taken their toll on the local and global economy. Yet, we at Kia Philippines, are confident that we will overcome these with sales and aftersales initiatives, continuous expansion of our dealer network, entering into the digital age with a virtual showroom, and an unboxing of an all-new model.”
He further adds, “All these are designed to not only jumpstart our brand but the economy as well.”
The company reveals that they are eyeing to unbox two events. The first is the launch of its Virtual Showroom. Slated for last quarter of this year, on top of the current website functions, it provides customers the opportunity to shop for a new Kia vehicle from the comfort and safety of their homes. This will be followed by the unboxing of an all-new model, designed to cater to the needs of the Filipino motorists and to provide speedy mobility for the Filipinos, by year’s end.