Ayala-owned car brand Maxus is expanding its dealership network in the Visayas and Mindanao region with the recent opening of Maxus Bacolod and Maxus Cagayan de Oro.

The China-made brand with British origins has been aggressive in the local auto industry by launching several competitive products, including their new multi-purpose vehicle, the Maxus G50.

Felipe Estrella, President of Automobile Central Enterprise, Inc., expressed his optimism on Maxus on how the brand consistently pushing its limits to be recognized by Filipino motorists.  “On June 5, 2019, AC Motors, the automotive distribution and retail group of Ayala subsidiary AC Industrials, introduced locally the Maxus brand. In just a matter of 14 months, we have already established eight dealerships that now cover the entire archipelago. That’s what I call ‘expansion to the Max.’ Now, our customers in Visayas and Mindanao regions will have the chance to experience for themselves Maxus’ 124 years of British heritage, British expertise and British excellence in the commercial vehicle category,” said Estrella.

Estrella added, “The addition of the two dealerships, as well as the introduction of our newest member of the Maxus lineup, the G50 compact MPV, shows the strength of Maxus Philippines’ commitment to grow the brand in the country. Despite the limiting conditions brought about by the pandemic, we have been pushing forward and the company is as strong and resilient as the vehicles it offers.”

Meanwhile, Maxus Philippines General Manager Reginald See, shares his confidence on their vehicle line-up. “With our line-up of vehicles such as the T60 pickup, the V80 van, the G10 MPV, and the new G50 compact MPV that will be formally introduced later this month, we now have  the entire range of models for business and lifestyle requirements—transporting people, cargo, or a combination of both in any road condition,” said See.

Maxus Bacolod, located at the bustling Singcang district along Araneta Street in Bacolod City, is owned and managed by Ponce Automobile Corporation, which has had extensive experience and insight in the automotive business in the region for nearly 30 years. Maxus Bacolod is the sole authorized dealership of Maxus vehicles in the entire Negros Island. Maxus Cagayan de Oro, on the other hand, is owned and operated by Greencars Mindanao Corporation (GMC). GMC, incorporated in 2005, has been engaged in the sale of new vehicles and aftersales service, and maintains an extensive industry network in Cagayan de Oro City, Lanao del Norte, Misamis Occidental, and Zamboanga City, making Maxus Cagayan De Oro’s potential market reach covers almost the entire Northern Mindanao region.