Hyundai Motor Company has announced that it will launch next month an interactive virtual gaming experience–the Hyundai Mobility Adventure. Developed by online entertainment platform Roblox, the Hyundai Mobility Adventure is targeted at young consumers who are technologically savvy at exploring the virtual worlds beyond physical experiences. By familiarizing them with Hyundai Motor’s products and future mobility solutions, Hyundai Mobility Adventure aims to nurture long-lasting relationships with fans.
“To build innovative relationships with young people, we will strengthen our virtual customer experience content for familiarizing them with Hyundai Motor’s new vehicles and future mobility solutions on Hyundai Mobility Adventure, one of our next-generation CX platforms,” said Thomas Schemera, Global CMO, Executive Vice president and Head of the Customer Experience Division at Hyundai Motor. “We plan to continue to use the metaverse platform for communication of Hyundai Motor’s new vehicles and future mobility solutions, so please keep an eye on our upcoming content.”
According to Hyundai, there will be five themed parks hosted in Hyundai Mobility Adventure. This includes Festival Square, Future Mobility City, Eco-forest (powered by IONIQ), Racing Park (powered by N), and Smart Tech Campus.
In addition, participants can freely move between the five virtual zones, experience Hyundai Motor products and future mobility solutions, play games, and role-play to accomplish various tasks. For example, a player can drive Hyundai Motor vehicles such as NEXO and IONIQ 5, and operate robotics, purpose built vehicles (PBV) and urban air mobility (UAM) transportation devices.
The coolest thing about the game is that players can also develop their own avatars, upgrade their personal parking garage and participate in various social activities, immersing themselves in a wide spectrum of virtual experiences available in the metaverse.
While the Future Mobility City and Festival Square are accessible on the open beta service, the Eco-forest (powered by IONIQ) will launch in October, followed by the openings of Racing Park (powered by N)and Smart Tech Campus within 2021.
Here is the video clip of the Hyundai Mobility Adventure Trailer: Jump into the Epic Journey: