Careless Music is set to make headlines by reuniting Nadine Lustre, Massiah, and James Reid for a track entitled Own It. The three artists star in a music video that features Yamaha Mio scooters throughout its 4-minute runtime.
Careless Music and Yamaha come together for a collaboration that embraces differences and bridges people through something as concrete as music. During a time where people are forced in isolation, this engagement is a reminder that humans are social beings with an innate desire to have social interactions.
“The very special thing about this engagement is Careless brings people together through experiences bound by music, Yamaha brings people together by bridging the distance between people and putting them together in one space.” according to Careless Music’s Chief Operating Officer, Angela Cinco. With this idea in mind, the track aims to combine the best of the two and integrate them in a space where these two very varying cultures can collide.
“Own It” is an upbeat house track that balances the urban and the tropical. It has fast-paced dance elements that instill the song with a sense of freedom and levity—like a ride with no destination in mind with nothing holding you back.
It combines and embraces the different styles of Careless Artists, James Reid, Nadine Lustre, and Massiah to showcase the unity found in music, how culture is not something you conform to, but make your own.
“Own It” is out now, stream it here on your favorite platforms. Check out the music video as well on Yamaha’s Facebook Page. Follow Careless Music on Facebook, Instagram, and Twitter.
Subscribe to the Careless Music Youtube channel.