Isuzu Philippines Corporation (IPC), together with its dealer group Southern Auto Mart, has officially commenced construction on the new site for Isuzu Dumaguete, marking a fresh chapter in bringing world-class automotive services closer to the region.

Designed to meet the stringent Isuzu Outlet Standard (IOS), the new dealership embodies IPC’s commitment to modernizing its nationwide dealer network with customer-centric facilities. “We are truly excited about this new location for Isuzu Dumaguete,” said IPC President Mikio Tsukui during the groundbreaking ceremony. “This move brings the Isuzu brand closer to our valued customers in Dumaguete, making our products and services more accessible while elevating the overall customer experience.”

Spanning an impressive 3,144 square meters, the new Isuzu Dumaguete dealership will boast a spacious 251-square-meter showroom, capable of showcasing up to four vehicles—including Isuzu’s trusted lineup of light-duty trucks. This expanded space allows customers to explore a broader selection of models in a more immersive setting. The service center will feature four well-ventilated bays, fully equipped to handle repairs for both light commercial vehicles (LCVs) and heavier commercial vehicles (CVs). Additionally, a thoughtfully designed customer lounge will provide a comfortable and relaxing space for clients while their vehicles are being serviced.

The relocation and modernization of Isuzu Dumaguete come at a pivotal moment as Dumaguete continues to experience robust economic growth and rising demand for mobility and transport solutions. This expansion aligns with IPC’s aggressive nationwide strategy to modernize and broaden its dealership network, ensuring that its products and services are more accessible to customers throughout the Philippines.

Mark Espino, Vice President for Sales & Aftersales of Southern Auto Mart, expressed his gratitude and optimism during the groundbreaking ceremony: “We sincerely thank IPC for their unwavering support and trust in our team and the Dumaguete community. With this new, state-of-the-art facility, we’re confident that Isuzu’s presence will grow stronger in Negros, allowing us to better serve our customers with convenient access to world-class automotive solutions.”

This marks the second dealership currently under construction for IPC this year, underscoring the company’s commitment to bringing its products and services closer to customers nationwide. It also reinforces IPC’s dedication to its tagline, “Your Responsible Partner” — a promise to deliver not only durable and reliable vehicles but also accessibility, convenience, and an exceptional customer experience across its expanding dealership network.