Nissan has announced the appointment of Atsushi Najima as Nissan Philippines’ President and Managing Director effective April 01, 2019. He will report directly to Vincent Wijnen, Senior Vice President for sales and marketing at Nissan Asia and Oceania.

Najima will replace Ramesh Narasimhan, who has been appointed as Nissan Thailand President.

In his new role, Atsushi will be responsible for developing business strategies to maximize Nissan’s overall performance, managing product introductions and expanding the availability of the Nissan brand in the Philippines under its midterm plan Nissan M.O.V.E. to 2022.

“With his rich experience in managing teams across multiple countries, I am confident that Atsushi will continue to drive the strong growth trajectory established by the current leadership team,” said Vincent.

Under the strong leadership of Ramesh Narasimhan, Nissan has seen significant growth in the promising Philippines market. In calendar year 2018, Nissan’s sales volume in the Philippines grew by 40-percent to an 8.7-percent market share,” Vincent added.

Atsushi joined Nissan in 2016 as deputy general manager of Nissan’s regional financial management group in Japan. Prior to this role, Atsushi spent 18 years at Procter & Gamble across Asia, holding various finance and general management roles in the Philippines, Singapore and Japan.