Leading car brand Toyota has officially introduced the 2020 update on one of the most popular models in its lineup – the Toyota Hilux.

According to Toyota Motor Philippines (TMP), the Hilux has been a dependable road companion for every Filipinos in city driving and off-road adventures, whether at work or at play. In 2019, it captured a commanding 30.5-percent segment share, a lead that TMP is looking to maintain through the introduction of the world-renowned pickup badge’s latest version.

Atsuhiro Okamoto, TMP President, said, “This 2020, the new Toyota Hilux and Toyota Hilux Conquest arrive with an impressive new look, that is more rugged and exciting than ever. e. “The new Hilux is designed to meet the tough demands of Filipino drivers and the country’s varying roads. I am confident that the Hilux would once again prove why it is the Philippines’ pick-up of choice. Tough on every road, every inch a HILUX”.

With its rugged looks and powerful performance, combined with Toyota’s signature quality, durability, and reliability, the Hilux further establishes its position as the country’s best-selling pick-up. The New Hilux comes with improvements on its looks, performance, and features, and is available in 4×4 Conquest and 4×2 Conquest variants, G AT and MT, and E MT. Combining the improvements and competitive pricing, Hilux customers get more value for money on their vehicle with the E variant starting at P1.1M.

Made tougher, more rugged, and even more exciting, TMP introduces the New Hilux in Emotional Red, a color exclusive to its Conquest variants. Also exclusive to Conquest variants are the bi-beam LED headlamps and LED rear combination lamps with line guide, and sports bar with LED lamps. The tailgate gets the signature Hilux branding, with an over fender garnish and Conquest decals on both sides of the cargo bed. The deck space offers plenty of cargo room with tail gate assist and bedliner for Conquest variants.

Ingress is smooth and easy with keyless entry available for Conquest, G, and E grades, with Conquest variants getting Smart Entry and Push Start System. All three grades also have power adjust with auto fold for side mirrors and speed-sensing door locks.

Inside, you can use the 4.2-inch TFT multi-information display and steering wheel switches, and Apple CarPlay/Android Auto compatibility for Conquest, G, and E grades.

The new Hilux 4×4 variants are powered by 2.8-liter 1GD-FTV engine which gives 201 HP (204 Ps) max output, 500 Nm max torque for the AT variant, and 420 Nm max torque for the MT variant with Intelligent Manual Transmission. Meanwhile, the 4×2 Conquest, G, and E variants gets the 2.4-liter 2GD-FTV engine with 148 HP max output, and 400 Nm max torque. Both the 1GD and 2GD engine are improved for the MC Hilux and enjoys 4-5-percent improvement in fuel efficiency versus the previous generation Hilux.

Safety-wise, Toyota puts utmost priority in safety to guarantee the driver’s and passengers’ peace of mind. All three grades come with SRS airbags (7 for the 4×4 Conquest A/T variant), 3-pt. ELR seatbelts, Anti-Lock Brake System with Brake Assist and Electronic Brakeforce Distribution, Vehicle Stability Control, and Hill-Start Assist Control. Conquest 4×4 variants also have Downhill Assist Control and Active Traction Control. Clearance sonars are available for Conquest while back sonars are available for G grades, and the reverse camera is available for Conquest variants.

The Hilux is designed to take on the toughest tasks, not just for adventures but for work and business as well. Aside from Conquest, G and E grades, TMP continues to offer the Hilux J in 4×4 and 4×2, Cab and Chassis, and FX for its fleet and business partners.

Price starts with P936,000 (2.4 4×2 Cargo MT); P1,029,000 (2.4 4×2 FX w/o Rear Aircon MT ); P1,057,000  (2.4 4×2 FX w/ Rear Aircon MT); P952,000 (2.4 4×2 J MT); P1,148,000 (2.4 4×4 J MT); P1,113,000 (2.4 4×2 E MT); P1,220,000 (2.4 4×2 G MT); P1,295,000 (2.4 4×2 G AT); P1,380,000 (2.4 4×2 Conquest MT); P1,455,000 (2.4 4×2 Conquest AT); P1,755,000 (2.8 4×4 Conquest MT); and P1,830,000 (2.8 4×4 Conquest AT).